MidTruck.com Privacy Policy
Effective Date: November 18, 2025
This Privacy Policy describes how MidTruck Ltd. (“MidTruck,” “we,” “us,” or “our”) collects, uses, and shares information about you when you use our website (midtruck.com) and interact with our services, especially our lead generation activities targeting HGV Workshop Owners and Fleet Managers.
1. Information We Collect
We collect information that identifies, relates to, describes, or is capable of being associated with you ("Personal Data").
A. Data You Voluntarily Provide (Lead Generation)
When you download a resource, request a quote, or fill out a contact form (including on platforms like LinkedIn), you provide us with:
- Contact Data: Your name, email address (typically business email), and phone number.
- Professional Data: Your job title, company name, and company size/industry.
- Correspondence: Records of communications with our sales and customer service teams.
B. Data Collected Automatically (Usage Data)
When you browse our website, we automatically collect certain information about your device and activity:
- Device Data: IP address, browser type, operating system, and unique device identifiers.
- Browsing Data: Pages viewed, time spent on pages, referral sources, and clickstream data.
2. How We Use Your Information
We use the collected Personal Data for the following specific purposes related to our B2B operations:
- To Fulfill Requests: To send you the specific content (e.g., Compliance Checklists, PDFs) you requested when submitting a lead form.
- Marketing and Communication: To communicate with you about our high-quality HGV parts, services, and diagnostic solutions that may be relevant to your business needs.
- Sales and Support: To qualify leads, respond to inquiries, and provide technical support.
- Service Improvement: To analyse website usage trends and improve the content, performance, and functionality of our website and services.
- Compliance: To comply with legal obligations, including maintaining accurate business records and enforcing our terms and conditions.
3. How We Share Your Information
We do not sell your personal data. We only share it with third parties who help us operate our business:
- Service Providers: We share data with third-party vendors who provide services on our behalf, such as customer relationship management (CRM) software, email delivery services, and website analytics. These providers are bound by confidentiality agreements and are prohibited from using your Personal Data for any purpose other than providing services to us.
- Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with legal processes or protect the rights and safety of MidTruck.
4. Your Rights
Depending on your location, you may have the following rights regarding your Personal Data:
- Right to Access: You have the right to request copies of your Personal Data held by us.
- Right to Correction (Rectification): You have the right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure (Deletion): You have the right to request that we delete your Personal Data, subject to certain legal exceptions.
- Right to Object: You have the right to object to our processing of your Personal Data for direct marketing purposes.
To exercise any of these rights, please contact us using the details provided below.
5. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
MidTruck Ltd. Email: info@midtruck.co.uk Phone:07979765369
We may update this policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this page occasionally for the latest information.